Kudos Earth’s Best. You sit there on the shelf acting all snobby pimping your organic and all natural qualities. And just as I’m about to pass you by because you are too damn expensive for some dry mealy waffles, my kids spot Cookie Monster on the box and I am forced by the power of whiney bratty kids to throw it in the cart. Oh, you are good and all-natural but a little pricey compared to Mr. Eggo.

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