30 Jun, 2009
Micro Magic: The Most Difficult Frozen Food to Find Out About on the Internet
Posted by: Gregory Ng: The Frozen Food Master

Out of all the fond memories I have of frozen foods when I was a kid, there is nothing more gimmicky, more brilliant, more utterly amazing than the line of Micro Magic Frozen Foods from the 80’s.
For those who have never heard of these foods let me first warn you: the ingenuity of these foods still blow my mind 20 years later.
Consider this: Frozen Milkshakes that you stick in your microwave. Full bacon cheeseburgers that you microwave (bun and all). And crinkle cut french fries that you microwaved into a soggy mess. Regardless of how they tasted, we marveled as kids at the possibility of popping an entire cheeseburger with bun into a microwave.
We didn’t have fancy steamer trays or crisping sleeves back then. We had microwave ovens that didn’t have spinning trays, or fancy defrost settings. It was “On” or “Off”. And the timer was on a dial.
Then we had these amazing microwaveable milkshakes. A product that dared you to think about how the hell that worked: a treat meant to be enjoyed cold popped into a microwave oven to make it hot?
Yet somehow it worked. And boy did I love coming home from school and seeing those red boxes packing my freezer.
Unfortunately, there is very little that you can find on these things on the internet. I found this pic here.
Anyone else remember these?
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