1 | Bill Grant

September 13th, 2009 at 6:22 pm

Not a fan of the quick-cut camerawork you've got going on in this episode. =

2 | meg

September 13th, 2009 at 6:29 pm

Ohhhhh, I'm sorry..I have to be negative. I don't like this new format at ALL! Too disjointed. I am so upset that I don't give a rat's A$$ about the chicken donuts! I'd rather have you do away with the nutritionals on video if shortening the time is the goal. This new way is soooooooooooooooooo obvious that it's a cut and paste. Go back, pleeeezzz!!

3 | velvetnose

September 13th, 2009 at 6:41 pm

Greg,
Wow, love you man, but the continuity of this review had me bumming, part of the allure is your expression and buildup of the review. I appreciate you trying a new format, but felt the cuts and transitions kept me from engaging. Keep up the good work FFM, hope you take my comment with more than a grain of sodium.

4 | Name

September 13th, 2009 at 7:02 pm

Not a fan of the heavy editing either. I liked seeing everything happening between the cuts, gave the videos a more… I dont know, down to earth feel.

5 | julia

September 13th, 2009 at 8:43 pm

Did you really say cock loops?
Hahaha, oh Greg.
How about…Rooster-Os? Weird. That's too much like cereal, huh.
That's all I got, i think they stayed with Chicken Rings cuz everything else sounds…..odd.

6 | John Train

September 13th, 2009 at 8:50 pm

Love the new editing style, would have done it this way from the very beginning. This episode was chock full of hilarious one-liners. I was crackin up!

7 | schneidermike

September 13th, 2009 at 10:06 pm

I liked it Greg. For those of you who didn't – do you fear change? or do you really want 20 minutes of frozen food review?

8 | TProphet

September 13th, 2009 at 10:21 pm

What's with all the awkward cuts in this episode? I like your previous editing style a lot more.

9 | TProphet

September 13th, 2009 at 10:36 pm

No, I hate the fact that it's so disjointed (TV people would call it “edgy,” I just call it REALLY annoying) and I miss the detail from the usual style. He already cut out a lot of the nutritional information and has lately just been hitting the highlights, which is a good overall change. Still, the previous style went through the cooking directions–which can be totally ridiculous–and he explored the taste and texture in a lot more detail.

If this new format were used for something in between a usual review and the “one word review,” it may be fine–IF there were fewer jarring awkward cuts (those really bother me). I would hate to see this be the new standard though.

10 | dillonpapst

September 13th, 2009 at 11:47 pm

Love the new Stuff Mabey not all the Cust but i got all the same info if not more in a few minutes rather the 20 New HomePage Is Awesome A+

11 | pizzaboy

September 14th, 2009 at 5:12 am

I would call these poultry bracelets. And I would wear them.

I like the new quick-edits, I got the important info. and all the master's insights in a microwaveable few minutes.

12 | jeffreylcohen

September 14th, 2009 at 5:44 am

I don't think the jump cuts work on this version. The style of show doesn't support jump cuts, plus they don't actually jump enough. If you are looking for a shorter show, try reducing the information you say. A single shot provides a better presentation for this type of show. The edits make me wonder what FFM witticisms I am missing. Really like the image of the nutritional facts.

13 | YumYucky

September 14th, 2009 at 6:30 am

I'll be the weirdo and say that I like the new format. Yes, you could reduce banter in the old format, but the banter is part of who the Frozen Food Master is. (but, uh, majority rules, right?)

14 | freezerburns

September 14th, 2009 at 6:55 am

Hi Everyone, thanks for your feedback. As you can imagine, after 200+ episodes I felt it was time for a facelift of the show. Most of you dislike it apparently. Some of you like it.

Let me first explain why I changed it and then I will discuss what the plans are to make it even better.

I love the dedicated viewers of my show. You guys are amazing! The last thing I want to do is alienate the fans who have made Freezerburns and the community around it so wonderful. But for every 1 person that watches the show day in and day out, there are hundreds who never make it past the first episode.

In fact, the number one criticism I get from occasional viewers is not the fact that I mispronounce things, or that I wear too much Red Sox apparel, it is that they are too long and too descriptive. Viewers tend to only have an attention span of around 5 minutes tops. Most of my episodes were clocking in at around 13 on average.

Thus, the move to a quicker format. Here's what I am going to try to do in the coming episodes. It will be an evolution as I firmly believe the show needs to evolve a bit to keep my interest level up and my traffic growing but I understand the criticism of the quick cuts being jarring.

I will continue to keep my episodes to under 6 minutes in length but will strive for longer clips giving all of you the details and first taste impressions you have come to enjoy. I will also, of course always be interested in honest feedback.

Hopefully we can evolve this to a perfect blend soon.

As always, thanks for your support and for watching Freezerburns.

-FFM

15 | Tweets that mention Episode 221: Yummy Chicken Breast Rings | Freezer Burns: Video Frozen Food Reviews from the Frozen Food Master, Gregory Ng -- Topsy.com

September 14th, 2009 at 3:24 am

[...] This post was mentioned on Twitter by schneidermike and Josie Maurer. Josie Maurer said: RT @freezerburns New Review: Yummy Chicken Breast Rings w/different format. Honest feedback requested in comments pls. http://bit.ly/18lvGX [...]

16 | Chris Hadley

September 14th, 2009 at 4:50 am

Hey Greg. While the cuts were a bit on the frequent side, I do think you are moving in the right direction with this. Some cutting is needed to keep your times shorter. I know there are many times when I don’t make it all the way through an episode or I find myself jumping ahead.

As time goes by and you start getting a feel for where to cut and how to film so you can have longer consistent runs, people won’t notice as much and soon it will become the norm. It just needs some polish but I’m all for bringing the time down a bit on episodes.

Keep up the good work!

17 | Kristinjp

September 14th, 2009 at 5:59 am

I’m an odd person out, too, I guess, but I like the new style. It was little bit too choppy, but like Chris said above, I definitely think you are moving in the right direction. I also really liked the nutritional info graphic. That was much better than having all the info read to us.

I’m looking forward to seeing more episodes in the new format!

18 | Kat

September 14th, 2009 at 6:13 am

okay, i understand that this is to appeal to the large masses by making shorter episodes. america’s attention span is shortening everyday, but what brings people to freezerburns and KEEPS them coming back is you. you could review birdseed (bad example, but it was the first thing that came to me) and as long as its your quirky, quick witted personality was there we would watch it.
I guess my point is, we are losing you in this new format. the food takes a back seat to what the frozen food master has to say about it.

19 | George McNally

September 14th, 2009 at 6:20 am

I’m digging it Greg. 5 minutes and I’m done To be honest, I stopped watching regularly-didn’t have that much time to devote to one site every day.

Keep up the good stuff!!!

20 | suzanne

September 14th, 2009 at 7:07 am

Ugh. Greg.

I like the longer episode because I watch vidcasts instead of TV. The evolution to a shorter format will probably see my interest wan significantly.

21 | Sonja Foust

September 14th, 2009 at 8:35 am

I dug it! Loved the nutritional info graphic, that was sweet. I do like the feeling of one long cut, but I like the new format because I actually have time to watch it now.

I actually would love to hear more about the taste and less about the box. I know you’re a marketing guy and the box fascinates you, but I usually don’t even see what frozen stuff is called before I rip into the box and toss it in the trash. Heehee.

Great job! Can’t wait to see how this evolves.

22 | JamsV

September 14th, 2009 at 8:36 am

Wow, I remember you talked about these in a previous review, it might have been the chicken fries one. Anyway, it’s awesome to see you’ve actually reviewed them, I’d love to have them in England.
By the way, you put ‘whole’ instead of ‘hole’ in the description.
I love your reviews man, keep ‘em up!

P.S. You been able to check my site out yet?

23 | JamsV

September 14th, 2009 at 8:38 am

I think the new intro thing is awesome by the way!

24 | JamsV

September 14th, 2009 at 8:42 am

Sorry to be negative though, whilst I like what you’ve done with the nutrition, I actually hate the disjointedness, I used to love the flowing, one-take style you used. This new edited style is annoying and makes it harder to follow. I still love you man, but please go back to the old way of doing things.

25 | Nick

September 14th, 2009 at 8:52 am

New episode length is great, but there is just a too many cuts. If you can get it in less than 5 takes at 5 minutes, you’re money!

26 | Victoria

September 14th, 2009 at 8:53 am

I like the shorter format, but yeah, one long take would be nicer than the cuts.

And if you can suggest Cock Loops, then I have to throw Cock Rings into the ring.

27 | Sam

September 14th, 2009 at 9:41 am

I like watching the longer ones. Sometimes it feels like the reviews drag on a little, I felt that way watching some of your older ones, but for the most part I like the length. I just don’t care for the choppiness of this review. It made me a little disoriented. Maybe you could post the short edited version for those that like the quick reviews, and the longer unedited ones for those that like all the little details? I love watching you everyday and I love how consistent you are. Another blog I try to follow that reviews frozen food can be really hit or miss, but you’re here everyday with a brand new review for our viewing pleasure. Thanks Greg!

28 | kawaiiadelle

September 14th, 2009 at 9:48 am

This episode was way too disjointed. I had a hard time getting into the episode because of all the cuts. Part of your charm is all the random stuff you seem to come up with on the spot, and that seems to be gone now.

But I do like the new opening and the nutritional facts!

29 | a

September 14th, 2009 at 10:17 am

why’s the comment box so far down?

but yeah this episode is way too cut up

you got Fred to edit this episode or something?

30 | a

September 14th, 2009 at 10:22 am

i like your episodes being longer and slower

thanks for the sort of entertaining review

31 | Erin Brooks

September 14th, 2009 at 10:25 am

Oh Greg I so wanted to like it. But it doesn’t have the heart and humor. It is way to hard to follow with it not flowing like it use to. You put so much work into this to just chop half of what you record out the window.
(sorry for posting so late, had a busy day)

Although now I will have “cock rings” stuck in my head the rest of the day.

32 | Nicole

September 14th, 2009 at 1:16 pm

I’m a recent reader of Freezerburns, so I’m going to refrain from commenting on the format change, b/c I’m not super familiar with the old one either.

As for the product itself?? My very first thought when I saw the box was “leave it to the Americans to come up with chicken rings”. I don’t mean to be inflammatory, but you have to admit that America probably has more novelty frozen foods per capita than any other country. So imagine my surprise when I discovered that these were a product of MY home country, Canada?!! For the record, I have never seen these in the stores and I’m in a pretty metropolitan area. Ah well, what can you do?

One other thing, calling these things anything OTHER than Cock Rings is just a waste of a perfect opportunity.

33 | Darcy

September 14th, 2009 at 4:19 pm

Wow, I really, really do not like all the edits. I totally lose the flow that is your personal style. I’m OK with the graphic of the nutritional info, though. But, truly, it just didn’t feel like the FreezerBurns I know and love.

34 | liz

September 14th, 2009 at 7:25 pm

cock loops???really?

35 | Amanda

September 15th, 2009 at 9:49 am

Brilliant! Cock loops is a simply brilliant name for these puppies. I don’t think anyone’s gonna come up with anything better than that.

I really dug the new intro video but I do have to say I thought the clippy editing made the whole thing feel a little manic!… or maybe that’s just me.

36 | DAVeA

September 15th, 2009 at 1:02 pm

nice. keep rocking. so many freezer foods! i saw these and now I know what is in side. thanks. helpful.

QOTD: I’d call it Obama Chicken Dance rings. would sell out.

37 | Twitted by pr_food

September 16th, 2009 at 1:15 am

[...] This post was Twitted by pr_food [...]

38 | Jeff Talbert

September 16th, 2009 at 2:25 pm

What the h*ll, I stop watching for a few weeks because I got a new job and have not had time, and this is the first episode I have watched, and my god, I love your show, I think your great, but your new format, looks like a 5 year old who is new to computers did the editing. Choppier than the ocean during a hurricane. I know people have commented that you should make your reviews shorter, which I sorta agree, but dayammmmm Out of 5 stars, I give your format 1/2 star.

Sorry for being so negative. Instead of chopping the h*ll out of your video like this, instead of giving all the nutrition details, just tell us what you dont like about it, if anything, you post the nutritional’s on your website for everyone to see. And keep the nutritional graphic on the video. I really liked that in the new format, and by including this you can cut out 30-45 seconds alone by reducing this.

What I would also suggest, since most of your videos came in at 13 minutes, gradually make them shorter, this will give you a way to tweak and make things better as they get shorter, Its like going from 55mph down to 20mph, then speeding up to 35, then down to 15, then up to 30, then down to 20 and so on. Your average video is 13 minutes, try to make your next one just under 9 minutes, then see what everyone thinks and then tweak the next one to get it under 7 minutes and 30 seconds, then the next one 6 minutes 30 seconds, then try to get it around 5 minutes. I really dont think cutting it down to 5 minutes will increase your viewership, but cutting down the time will def help some. I honestly think if you keep it less than 7 and a half to 8 minutes, it will be easier for your viewers to watch, and you will make new viewers happy, without alienating your dedicated fans.

I was going to stop this after saying 1/2 star but I wanted to make sure I gave you some positive feedback and suggestions. Didnt want to just trash the format and thats it.

Hope my rant makes sense!

39 | Gregory Ng: The Frozen Food Master

September 16th, 2009 at 3:29 pm

Hi Jeff. All your points make sense. Thanks for your criticism. As I mentioned above, I will be evolving this format as time goes on. Hopefully you will see a difference in episode 223 and in Episode 225 publishing tomorrow night.

40 | shaneh

September 17th, 2009 at 4:12 pm

Fowl Halos . . .

41 | Wiser

September 20th, 2009 at 3:24 pm

One interesting side effect of the jump cuts is that it caused me to keep a closer eye on the elapsed time. I kept mentally thinking “Hurry up with the review already” when I saw how close to the end it was. This made me a little sad because I usually enjoy the pre-review banter.

42 | Sandy

March 18th, 2010 at 8:04 pm

Go to the freezer isle in Wal-Mart and find the Ringo's- better name, better price and they taste great!

43 | Astroshad

August 6th, 2010 at 5:42 pm

I would name it “O-My-Chicken!” Exclamation point included.

44 | Astroshad

August 17th, 2010 at 6:52 pm

…and don’t forget the added rotation of the planet itself.