17 Jun, 2011
Serendipity 3 Tells Dunkin Donuts to “Choke on a Munchkin”
Posted by: Gregory Ng: The Frozen Food Master
Seredipity 3 the landmark NYC dessert destination is apparently pissed at Dunkin’ Donuts for releasing their Frozen Hot Chocolate”. Serendipity 3 is the famous establishment that invented the “Frrrozen Hot Chocolate” back in the 50′s and have lived off it’s hype and endorsements for decades. Now they are upset with Dunkin Donuts for creating their own Frozen Hot Chocolate (my review here) saying in a press release,
“So there you have it. Imitation is the biggest form of flattery. To all the imitators out there – go choke on a Munchkin!”
Anyone who has had the original Serendipity version of Frrrozen Hot Chocolate” knows that it is to die for. But come on guys. If it was so important to you, you should have either:
A) Expanded your reach by selling your concoction to more than just people who go to your single location in New York City or mail order.
B) Trademarked the name
In the end, this is just a blatant attempt to gain some press. Fortunately for them, sites like mine who are dedicated to everything frozen and in this case, frrrozen will grant them their wish.
Dear Serendipity 3: Send me your Frrrozen Hot Chocolate and let the true Frozen Food Master settles this for you.